William Hill Promotional Code 2017

November 2017 | Commercial Content
Top offer
william hill welcome offer
Get £30 in Free Bets
For new customers william hill square logo GET BONUS CODE
How to use
  1. Copy the William Hill Promo Code
  2. Go to the sign up page and enter the promotional code
  3. Deposit £10 or more and get your bonus
Ok, get your bonus code

Looking to open a new betting account? William Hill offers a great welcome bonus of £30 in free bets to new customers using their William Hill Promo Code. New players simply have to bet £10 in order to be given £30 free bets after specifying the William Hill Promotional Code 2017.

william hill promotional code

William Hill are one of the most trusted brands in the British betting market. With an online presence established on the back of a long history of cash betting in betting offices throughout the UK, today William Hill conquers the digital world.  If you are interested in becoming a customer at William Hill then you can take advantage of their great promo code, which offers new account holders with £30 in free bets. To claim the bonus all you need to do is enter the William Hill Promotional Code 2017 when creating a new account.

William Hill Promotional Code 2017 Terms

The main welcome offer grants 3 free bets with £10 value each. The bonus is credited right after you open your account and place a bet for  £10 using the William Hill Promo Code 2017. This offer is subject to terms and conditions, some of which are outlined below:

Promotion TermsOffer Details
OfferWilliam Hill Promotional Code 2017
Type of PromotionFree Bet
New CustomerYes
Minimum Odds1/5 (1.2)
Minimum Deposit£10
Wager RequirementsNo
Timing Restrictions30 days

Those eligible for William Hill Promotional Code must be based in the UK and bet in GB pounds. More importantly, only the win part of Each Way bet counts towards the promotion. In order to take advantage of this offer, new customers must enter William Hill Promotional Code 2017  upon sign-up.

william hill promotional code 2017

The William Hill Promotional Code gets you £30 in free bets when you bet £10.

How to claim the William Hill Promotional Code 2017?

Step 1

william hill how to sign up
To claim the William Hill Promotional Code 2017 simply click to “Reveal Bonus Code” then copy the bonus code shown on the following page.

Step 2

william hill login
After a few seconds, you will be redirected to the William Hill homepage. From there, choose “Join Now” in the top right-hand corner.

Step 3

william hill registration
Fill out all the necessary information and ensure that you enter the William Hill Promotional Code into the section requesting the code.

William Hill Betting Promotions

William Hill Promotional Code 2017 is not the only treat provided by the bookmaker to their customers. There are more Wiliam Hill offers and promotions that punters can utilise to enhance their betting experience. On the William Hill website you will find a promotions section with a number of different bonuses should you wish to diversify your betting strategy. At the time of writing William Hill offer included the following sports specific offers:

  • For the Six Nations rugby, all customers will be given a free bet if the player selected to score the first try scores the second try
  • Bets placed on the first scorer in selected live football matches will stand on the substitute when the player is replaced
  • Money back in the form of a free bet when one team loses in a multiple of six or more selections

Like many other traditional online bookmakers, William Hill have now incorporated a Cash Back facility which allows customers to close bets before they expire. William Hill odds are also promised to be the best ones guaranteed on the UK and Irish horse racing, as well as on greyhounds.

Another benefit, that is not a promotion per se, is the William Hill Priority Access Card. With this card in your arsenal, as a bettor you will never need to wait to withdraw your winnings. Gone is the 3-5 day delay, meaning you can go out and celebrate with your winnings as soon as you are successful.

Why Join William Hill?

Huge Offering

With over 80 years in the betting industry, William Hill has built a service offering matched only by a handful of its competitors. Be it sports offered or special bonuses, they have it all.

Sports Markets

William Hill has a wide variety of sports markets to bet on. Be it first goalscorer in tennis, to a knockout win in boxing, you will struggle to find a market that does not suit your taste.


There is a great variety of promotions available that are being updated all the time.New, as well as existing customers, can find something that will enhance their overall experience. Be it a welcome bonus like William Hill Promotional Code 2017, or a special on the Champions League, there is plenty to choose from.

Sports Markets

The William Hill sports page displays a list of over 30 sports, giving bettors plenty of markets to choose from. The top line of the graphic lists the most popular betting sports of football, horse racing, tennis, rugby, greyhounds, cricket and virtual sports. The other betting sports are listed alphabetically in a box below and includes TV and Specials markets such as for the X Factor. With such a wide variety to choose from, you can be sure to find most matches and odds that you are looking for.  It is worth remembering that William Hills odds are one of the best ones found the market.  

William hill facts

Football Betting

Football accounts for more than half of all bets placed online including on mobile devices. It is the most popular viewing and betting sport in the world and its prominent place on the William Hill sports page reflects its global betting interest. The bookmaker has regular promotions and free bets all related to football, such as a bore draw insurance, whereby losing stakes in the correct score and double results markets are refunded as a free bet if a match is goalless. The Acca Plus promotion is also a nice promo, offering extra winnings for multiples of six teams or more.

The main football page lists William Hill’s football related products and services under Football Home, Daily Match Lists, Coupons, All Competitions, Team A-Z, Specials and Virtual Football. The main page for the sport also displays the current in-play events for all sports and match highlights. Football markets are offered for leagues in over 30 countries and odds for European competitions, the European Championships and the next World Cup.

William Hill feature over 200 markets for each fixture in the Premier League in the following categories: my markets, all markets, 5-minute markets, match specials, scorer and corner, goals, goal time, cards and other markets. Favourite markets can be selected quickly and brief rules can be displayed for each bet. More detailed sports betting rules appear in another part of the site. The 2015-16 Premier League season was extraordinary due to Leicester City’s results as 5000/1 outsiders to win the title.

The UEFA Champions League is the most prestigious tournament in the world for club sides.William Hill offer over 100 markets for fixtures in the Champions League several weeks ahead of the schedule and more in the days leading up to a match. The Europa League is covered in the same way. Ante-post and outright betting on football are popular and William Hill offers the latest prices for the main leagues in England and future odds for the European Championships and next World Cup.

The William Hill Promotional Code 2017 is very much available to play on the football, so don’t be shy! If you like betting on football and love watching the Premier League, then you can mix up your betting strategy with some great William Hill offers. Besides the William Hill Promotional Code 2017, you can tap into a number of great free bet and acca specials. The key football promotions available just now are Offer Club, Enhanced Odds, Acca Insurance, and Super Sub.

Offer Club

Wager £20 in a week and William Hill will give you a £5 free bet for you to play. This promo will be running weekly, but only accumulators bets of 4 or more selections will count towards this offer.

Enhanced Odds

This allows you to play your favourite markets but at even better odds than the norm. Keep an eye out for the William Hill enhanced odds logo, which will be appearing for some of the biggest sporting events guaranteeing you some amazing prices.

Acca Insurance

Now you can ease the pain of the last minute goal, and yet another failed acca! William Hill are offering money back as a free bet if one leg of your accumulator fails. The acca insurance only applies if you have a slip of 5 or more selections, but works for match betting, match result & both teams to score. The maximum insurance free bet you can receive is £50, and as always if you use the cash in function then this bonus will not apply.

william hill acca insurance

Super Sub

Don’t you hate it when the guy you have as the first goalscorer gets subbed? With this promotion, the super sub who replaces him will take over the mantle. This promo applies to single, and multiple bets, but is unfortunately not available for in-play markets. In terms of William Hill odds, it will be the original players odds that apply i.e. if you select Ibrahimovic to score first at 5/2 but he gets replaced by Pogba, it will be the 5/2 odds that apply here.

Horse Racing

Traditionally William Hill and other cash off-course bookmakers took most bets on horse racing in their shops. The growth of online betting, sports betting and exchanges have seen a decline in betting on racing. However, the UK market is well catered for with an extensive range of meetings and future races covered. Customers can place bets on the evening before most events and best William Hill odds are guaranteed on the day of each race.

The William Hill website features horse racing markets for competitions in Britain and Ireland, South Africa, Dubai, the United States and some minor meetings from other parts of the world. William Hill includes a full range of ante-post markets most comprehensively for the Cheltenham Festival, Grand National and future Classic races. Virtual racing streams races in cartoon format from several artificially created tracks. The results are determined randomly.

William Hill offers a form guide and analysis for each individual race. They also provide tips, relevant trends and statistics. The trainer, jockey, colours, rating and previous and current William Hill odds are displayed. Customers can bet win or each way. The each way betting is subject to industry standard place terms. Forecast and Tricast betting is an option depending on the number of runners in a race. Match betting brings together two horses that are closely matched in the betting market.

William Hill offer live streaming for many sports and events but this feature is particularly strong for horse racing. When a customer places a bet online for as little as £1 they have access to live streaming on any race in the UK, Ireland and South Africa. On a typical day that might include six meetings which mean William Hill customers have access to over 40 races for live streaming. A bet of £1 is in effect a subscription to watch a race but customers can be selective and choose which races they would like to watch live on William Hill TV.

William hill virtual horse racing


Tennis has grown into a very popular betting sport but faces the challenge of anecdotal match-fixing. Rewards at the lower level of the professional sport make players susceptible to the lure of throwing a match for financial benefit.

William Hill is one of the main sponsors of the Australian Open which makes them high profile operators in the sport. It is in their interest to maintain the integrity of matches which they strive to do with security procedures in place.

Wimbledon is the most famous and prestigious tennis tournament in the world. The two-week tournament brings the top 128 players in the men’s and women’s games. Betting interest is great for both pre-match and in-play, and William Hill offers a full range of betting options to cover punters interests.

Turnover can be affected in the even years when there is a major soccer tournament especially if England are involved. This is because Wimbledon must share media and betting coverage with the World Cup and European Championships every two years.

Tennis is the third option on the main horizontal menu on the William Hill website. The tennis betting page displays the current in-play events and matches highlights, featuring the biggest matches of the day. Tennis betting is covered in several coupons including men’s and women’s matches. William Hill offers match betting for tournaments on the ATP and WTA tours, odds for events lower down the pyramid and ante-post betting for the majors.

The company offers over 30 markets for individual matches in the categories of match betting, set betting and totals. William Hill call their cash out option Cash In but is the same concept.

Bets placed in some tennis markets can be closed during in-play betting as long as the relevant market is open. An icon displays whether a match will be streamed live which is the case for the main tours and some of the minor tours. Tennis is the second most popular sport behind football for in-play betting.

William hill tennis

Rugby League

Rugby league is a sport mainly played in the north of England and the Super League is the most watched and bet on league in the world. However, in terms of players and the strength of squads the National Rugby League (NRL) in Australia is the best in the sport.

Matches in both leagues are shown live on television in the UK and this promotes betting interest especially when two of the major teams are involved. The Challenge Cup is the most prestigious Cup competition in England. Even though most teams are based in the north the final is played at Wembley Stadium just outside London.

Rugby league appears in the second level alphabetical list of betting sports with William Hill. For each fixture, the date, start time, teams and match outcome odds are displayed. There is a link to other related markets and these are displayed in the following categories: My Markets, All Markets, Extra Try Scorers, Tries, Points and Extra Handicaps.

William Hill offers in-play betting for matches in the major competitions. Odds are updated in running for the match winner, the total number of points and handicaps and several other markets.

Greyhound Racing

Greyhound racing traditionally was the second most popular sport in William Hill’s cash betting offices in the UK. An average afternoon in the week would include two horse racing and two greyhound meetings.

If racing was cancelled due to the weather greyhounds became more popular and the sport was less susceptible to extreme weather. William Hill’s coverage of greyhound racing is far from surprising and certainly, reflects its long tradition in the UK.

Greyhounds racing is the fourth sport on the main horizontal menu on the sports homepage. The greyhound’s page is organised under the headings of greyhounds home, greyhound A-Z, future races, trap challenge and specials. William Hill odds are offered on all the main dog fixtures in the UK and Ireland and virtual greyhound racing.

Customers can take a price at the time of placing a dogs bet or the starting price. Forecast betting is allowed on some races whereby customers try to predict the greyhounds that finish first and second in the correct order or in any order.

William hill greyhounds

Special Bets

Betting on TV shows such as the X-Factor is highly popular and William Hill offers a full range of TV and specials markets, focusing mainly on events in the UK. At the time of writing the website feature odds for the BBC Sports Personality of the Year, The Voice, Oscars, BAFTAs, Eurovision Song Contest, film, music, weather and Royal Family Specials.

The Eurovision Song Contest has become an extremely big special betting market for many bookmakers over the last few years. The song contest is a singing competition which brings together entries from most countries in Europe.

There is now a qualifying competition which eliminates many of the minor nations and makes the final less unwieldy and more palatable for viewers. There is a voting procedure after each country’s entry that lends itself to live betting due to price fluctuations and swings in voting patterns.

To cover this betting demand, William Hill offers a full betting service for the Eurovision Song Contest and the popular and betting Press provide analysis and tips. UK bettors generally follow their own song but the United Kingdom have a poor record in the contest over about the last 20 years. Some countries vote tactically to support or oppose their neighbours.

Graham Sharpe has been employed by William Hill for many years as a spokesman to promote the company’s specials offers. When customers request the odds for obscure events he appears in the Press and on television to discuss the odds and prospects. Several fathers have asked for odds for their newly born sons to play for the England football team or win the Open golf championship.

William hill tv

American Football

The growth of betting on American Football has taken place alongside the televising it on British television. In the early day, matches were shown live on a Sunday night and into the early hours of Monday morning. Nowadays, dedicated sports channels now show several matches and magazine programmes. The betting press, as well as mainstream papers, have also started providing previews and tips for all the matches in the NFL.

William Hill offer many markets for the regular season NFL matches but the offer is expanded for the Super Bowl with almost 300 markets. This number is the biggest for any single sporting event including the soccer World Cup Final. The betting is organised in the following categories:

  • My Markets
  • All Markets
  • Half Betting
  • Handicaps
  • Player Props
  • Quarter Betting
  • Scoring
  • Stats
  • Novelty Specials
  • Team Props
  • Totals

The Racing Post features essential information for the biggest American Football match of the season. William Hill offer enhanced odds on players and team to win combinations. In-play betting is huge and customers can cash in bets on all of the main markets.

As soon as one season is over William Hill publish future betting for the two conferences and the Super Bowl for the following season. If you are planning on using a promotion in conjunction with an American Football game, then you will be glad to know that it is valid to use the William Hill Promotional Code 2017.

William hill superbowl

Other Popular Sports

There are a number of popular sports in the UK that William Hill offer a full betting service for, both pre-match and in-play. Boxing and Darts are two sports in particular where bettors in the UK have shown a strong interest. Boxing, with a number of world champions, including powerful heavyweight Anthony Joshua, has never seen its popularity higher than it is now.

That has naturally had an impact on the betting market, and William Hill is no different. They cover most of top international and domestic fights, and offer odds on the outcome as well as what round you can expect the win to come in

Darts is another sport that has had a resurgence in the last few years, with a new breed of superstars like Michael Van Gerwen taking over the reigns from all time legend Phil Taylor. The world championship, held by the PDC at Alexandra Palace, is the flagship event and at William Hill there a number of different markets available. You can bet on the winner, score, or even if there will be a 9 darter. William Hill is one of the main sponsors of the sport, so they are offering lots of promotions and special odds leading up to the big games.

Betting Odds

William Hill odds are displayed in the European, UK and American format. The overall betting margin for sports is about 5% but there are variations. Soccer three-way markets are priced with a margin of 5.4% while baseball match result markets are compiled with a betting odds margin of 3.6% which is relatively low for a two-way market.

The minimum bet is £0.03 and the maximum bet varies by sport. The biggest bets can be placed on matches in the major football leagues. The most that can be won in one day for a football bet is £2,000,000 but limits are lower for the more obscure sports.

William Hill Casino

William Hill casino offers a wide selection of betting gaming products including slots, table games, card games, video poker, casual games, scratch cards and jackpot games. Customers can register to play quickly by following a download and install procedure. New users of the casino club must open a real money account and deposit funds before being awarded bonus money to play for real money.

William Hill offers several casino specific promotions related to deposits and monthly play. Customers that introduce a member are given £50 free. Players are given free spins and points that can be converted into cash. A VIP club offers high staking customers more comp points and a higher level of service. The main casino promo welcome bonus is £150 for the first deposit which is subject to the following terms and conditions:

Promotion TermsOffer Details
Type of PromotionFree Bet
Minimum Deposit£10
Wager Requirementx20
New CustomerYes
Timing Restrictions30 days

What you should be aware of is that wagering requirements do not apply before withdrawing funds. With William Hill Promotional Code 2017, the bonus will be immediately credited to Casino account.

William Hill’s progressive jackpots increase daily and are valid for a wide range of games. Big winners on their casino games are announced each day and players that are successful in special promotions are also given a mention on the Winners page. The bookmaker also offers a live casino that allows gamers to play against actual real life dealers and not the computer.

William Hill live casino players receive a £25 new player’s bonus and are looked after by experienced and personable dealers. Many deposit methods are available too. The experience is more akin to brick and mortar casino with actual people dealing and acting as croupiers. Live games include roulette, blackjack and baccarat.

William Hill poker

Mobile Casino

The William Hill mobile casino is branded under the Casino Club and offers enhanced bonuses and more regular offers. The mobile club features the same high-quality games as the website and low wagering requirements. However, whereas the desktop version offers over 200 games there are less than 40 for mobile devices but including roulette, poker and Blackjack.

The wagering requirements are not as demanding as others. Between 10 and 20 times the bonus must be bet before having access to funds in both, desktop and mobile releases. A games lobby displays the games that can be played on mobile devices. William Hill also offers mobile bingo betting products.


Bingo appears on the main horizontal menu on the William Hill Home Page. Selecting this option takes users to Bingo Home which displays the latest bingo games and a promotion that offers £50 in playing money. New players must create an account with William Hill Bingo and register a unique chat name.

Customers who bet £10 buying Bingo tickets will receive £50 made up of a £40 Bingo bonus and a £10 All Games bonus. New players will also be given a week of free Bingo and if the initial £10 is staked within 8 days of registering access to the Arrivals Lounge and a chance to play for over £3,200 in prizes.


The Vegas casino features slots, roulette, scratch cards, arcade games and a Vegas Live Casino. This also includes promotions related to the Vegas casino including a £1million exclusive jackpot and a matched bonus of 100% up to £100. This Welcome Bonus requires a William Hill account and an initial deposit of anything between £10 and £100.

Players must select ‘Click Bonus’ to be credited with the extra betting funds and the bonus must be bet 30 times before customers have access to their funds. The William Hill Promotional Code is valid for any customer who has not bet in William Hill Vegas but existing customers who have bet on other products can take part in the promotion.

William Hill Mobile

William Hill have developed a sports betting app for download that provides a similar sportsbook product as the desktop version. The app is fast and easy to use and is suited to live betting. Mobile users can benefit from special offers and cash back after download. The apps can be downloaded for the iPhone, iPad, Android and Windows. Bonuses can be earned using the William Hill Promotional Code 2017.


Have you registered with the William Hill Promotional Code 2017, placed a bet, and want to see if you have been successful? You need not worry, William Hill offers a comprehensive results service for each sport covered with odds and markets.

Results can be filtered by sport and date with records maintained for 14 days. Results can be searched further by league and hundreds of competitions are covered. Historical and live play scores are featured in this service.

The football results service is the most comprehensive and features many leagues from around the world, including all the mainstream competitions and some of the more obscure. Football results can be filtered to display them for today and yesterday’s matches, over the last 7 days and by specifying a particular date.

In searching through a league for a match the outcomes of all the available betting options are displayed. The results will be shown for various markets associated with a match including handicaps, goals and correct scores. The football results service also indicates if bets in a market are void or can be settled.

Bet Calculator

The Bet Slip appears on each page of the William Hill website and is populated when betting options are selected. Customers can then work out their potential returns using a Bet Calculator. The first stage of the process is to pick the number of selections. Step 2 is to specify the following details for each selection: price, each way terms, Rule 4, Dead Heat and the result.

Customers must also enter the stake unit and press ‘calculate’ so that the returns are worked out based on the price and betting information that has been provided. A Help facility documents the formats in which the information must be entered so that bets are calculated correctly.

The Bet Calculator feature on William Hill’s website acts as a bet checker as it allows customers to check potential returns from a winning bet. The bet checker option is a feature that gives William Hill an edge over their competitors when it comes to calculating what can be won from a bet. It is easy to work out the returns from a win single but a bet checker comes into its own for multiple and system bets.

William Hill Live Chat

The site includes an online help centre that offers different ways of getting in touch with William Hill’s team. These include email, telephone and using Twitter. Queries are filtered and specific areas of inquiry include customer service for each product, age verification, and investor relations. A Live Chat option allows customers to ask questions in real time with a live operator.

William Hill Customer Service

William Hill support staff can be contacted using the following information:

  • Customer service hours: 24/7/365
  • Telephone: +44 870 600 0479
  • Free numbers
  • Email address: [email protected]
  • Feedback form
  • Help facility

William Hill has made a commitment to responsible gambling and takes part in ensuring responsible gambling in the UK. Their site has banner links to organisations that address the problems associated with excessive gambling. William Hill is licensed by the UK Gambling Commission and the Gibraltar Gambling Commission. William Hill is registered with the Independent Betting Adjudication Service which impartially resolves disputes between bookmakers and their customers.

Payment Methods

There are a number of different payment methods at William Hill should you need to deposit or withdraw some money. One of the quickest and easiest ways to make a deposit would be through Paypal. Transactions can also be made using credit and debit cards, E-Wallets, online banking, cash vouchers, pre-paid cards, and cash transfers. Withdrawals can be made with the same method as a single payment. Identification documents must be provided before a bank transfer is allowed.

William Hill Lottery

When the UK National Lottery was introduced in 1993 betting office and online customers were not allowed to bet on the outcome. However, William Hill allowed their customers to bet on the Irish Lottery and introduced the 49s in-shop lottery to counter the effect of the government-run National Lottery.

Although William Hill lottery is quite popular, the offer is rather limited in comparison to other bookies.  Bookmakers offer fixed odds for betting on lotteries such as the Irish Lottery for between 1 and 5 numbers. The 49s lottery game has two draws each day with bookmakers such as William Hill offering slight variations in the odds for getting numbers matched.

William Hill online customers must sign in and make a deposit before playing the Irish Lottery and are offered fixed odds returns for getting a range of numbers correct in their bets. Customers will be also able to find some promotions in the William Hill lottery. Additionally, the bookie provides any payment method that is possible to use.


William Hill has business interests outside of the UK. The fixed odds division is based in Gibraltar and other parts of the group are located in India and the United States. William Hill under the brand name accounts for 11% of sportsbook betting in Nevada, the only state in the US that allows full sports betting.

In 2013 William Hill bought three Australian brands to rebrand that division as William Hill Australia. This part of the business employs over 200 people with offices in Sydney and Darwin. The Chief Executive of William Hill Australia is a former bookmaker who developed online businesses.

William hill partnership

Concluding Comments

William Hill brand is definitely one of the most trusted and well-known brands in the UK gambling industry, but that status has been based on trust developed in their estate of licensed betting offices, and telephone debit and credit betting. It has taken some time for that reputation to be transferred to the online division which has initially struggled. However, key appointments and acquisitions have led to advancements in the website and mobile products.

From reviewing the site, we can say with confidence that William Hill will not let you down in terms of markets, odds, and promotions covered. They provide a service that is on the same level as other bookmakers in the UK like Ladbrokes and Coral, so you can expect a great deal of choice when you are betting with this bookmaker.

Seasoned bettor or not, the site is easy to use and intuitive for experienced and less experienced users. If you are a traditionalist when it comes to betting then William Hill is very much for you as the site covers all the betting aspects that have served the company well over the years.

Finally, another aspect to consider before signing up is the type of welcome bonus or promo codes that are on offer. Although the William Hill Promotional Code amount is less than some other competitors, at £30 in free bets, you will find that the wagering requirements are a little less aggressive. That gives you a great chance to cash out on this promotion and put your winnings to good use.