Sportingbet Promotional Code

November 2017 | Commercial Content
Top offer
Sportingbet welcome offer
Get a 100% bonus up to £50
For new customers sportingbet square logo GET PROMO CODE
How to use
  1. Copy the Promotional Code
  2. Go to the Sportingbet sign up page and enter the code
  3. Deposit £10 or over to get the welcome bonus
Ok, get your bonus code

One of the biggest players on the betting scene Sportingbet is offering a great welcome bonus for new customers. With the Sportingbet promotional code MAXBONUS, new users can now get up to £50 in bonus funds! Simply deposit a minimum of £10 to receive a 100% Sportingbet Sign-up Offer. Once done, you are all set to enjoy the betting ride.

sportingbet promotional code

Sportingbet Promotional Code Terms

The Sportingbet sign-up offer brings you up to £50 in a free bet. This Sportingbet promotional code is dedicated to the customers who are new users and should be entered as part of the sign-up process.

What are some further terms and conditions you should be aware of? Take a look below and learn more:

Promo termsDescription
Welcome Offer£50 Bonus
Minimum Deposit£10 or more
Rollover Requirements3 times
Odds restriction1/2 (1.5) or bigger
Sportingbet promotional codeMAXBONUS
Time14 days
  • Applies to customers registered in the UK and the Republic of Ireland only
  • The maximum welcome bonus is £50
  • The bonus has three parts
    • Deposit and bet a minimum of £10
    • The first bonus credited is equal to average bet over first five bets
    • Second bonus equal to average over the first 10 bets
  • Bonus must be used within 14 days or is forfeited
  • The offer restricts bets to the Sportsbook section only
  • New sign up offer subject to free bet terms
  • Bonus code to be used is Sportingbet promotional code – MAXBONUS

Sportingbet Sign up Process

November 2017
sportingbet new customer offer
Step 1 sportingbet code

Step 1

To make use of the Sportingbet Promotional Code simply click on one of the blue buttons and you will be taken to a bonus specific landing page.

sportingbet bonus offer
Step 2 sportingbet

Step 2

After a few seconds you will be redirected to the promotion specific landing page i.e. Sports Bonus etc. From there choose "Join Now".

sportingbet code register
Step 3 sportingbet registration

Step 3

Enter the required information and the Sportingbet Promotional Code MAXBONUS. Once you join, make a minimum deposit of £10 to claim the bonus.

Why Join Sportingbet?

Sports Markets

Bet on over 30 different sports with over 8000 various betting options. Be it football, tennis, horse racing, or basketball, Sportingbet offer great odds and a plethora of markets.

Latest Statistics

Besides Sportingbet Promotional Code, the bookmaker offers their customers the latest statistics, live scores, and data on players and teams to help bettors make the best possible decision before placing a bet.

Live Betting

On single games you can bet live in over 300 markets with Sportingbet. The live betting service is offered 24 hours a day and is available for all the top sporting competitions.

About Welcome Bonuses

A person who wants to bet and play online can count on numerous welcome bonuses across different providers. In this case, Sportingbet promotional code MAXBONUS can be optionally entered should you prefer to play without certain wagering requirements. Free bets are one of the main factors that determine whether a customer will open an account.

Part of the process of taking advantage of a bonus is entering the Sportingbet promotional code at the registration stage. New customers to Sportingbet have the option of entering the code when they are providing personal and account information. A bonus code is used to monitor customers who are eligible for a bonus and the amount that can be credited to their account up to the maximum amount of the bonus.

The Sportingbet welcome bonus is unique and specific to the sign-up offer. The Sportingbet Promotional Code offers up to £50 free to bet on sports. The minimum deposit to claim the bonus is £10.

Placing a bet

Customers must open an account with Sportingbet before being able to place bets with this operator. The URL is and this takes browsers to a homepage that displays the range of products and a sign-in facility.

New customers must then log in and make a deposit to take advantage of the Sportingbet welcome offer which provides up to £50 in free bets. Also be on the lookout for extra no deposit bonus offers that may be available. To place a bet users must select a sport, league, match and market.

A Bet Slip displays the selections, system and multiple options and the stake and potential returns. ‘My Bets’ shows a customer’s current bets. In-play bets are subject to delay and the Cash Out feature closes bets before expiry.

Quick links and most popular bet lists make the journey from market to bet placement quicker and more efficient on a daily basis. Odds can be displayed in fractional, decimal and American format.

Other Sportingbet Promotions

In addition to the welcome offer, Sportingbet promotions section has always something to add to the Sportingbet sign-up offer. These are highlighted in a blog that features the main offers and promotions in the online betting industry. The blog lists the terms and conditions and the money that can be made from matched betting.

Sportingbet customers must follow specific procedures to take advantage of the matched bets. Each day Sportingbet refunds stakes up to £50 if a backed horse finishes second or third to the starting price favourite in one particular race from a horse in the UK. The betting blog translates the matched betting profit and describes the qualifying bets and the procedure for matching them.

sportingbet promotions

Football Acca Insurance

Customers must place a football multiple bet including five selections or more and if one team loses Sportingbet will return the stake as a bonus in the form of a free bet up to a maximum of £50. Each outcome must be at odds of 1/2 or bigger and the offer applies to the main leagues in England, Scotland, Spain, Italy, Germany and France and the Champions League and Europa League.

25% Acca Bonus

A bonus of 25% is applied to all winning multiple bets of five teams or more in the same leagues that qualify for the Football Acca Insurance. Similar odds conditions to those mentioned above also apply. The maximum stake is £500 and the maximum bonus is £1,000. Matches that are not completed do not count towards the minimum number of five selections.

All promotions are subject to certain free bet terms and conditions.

Tennis Acca Insurance

This promotion is similar to the football version but requires a multiple of five selections or more in men’s and women’s tennis. Bets must be placed at odds of 1.25 (1/4) or greater. The minimum bet is £5 and the maximum refund is £50. Each selection must be involved in matches completed on the same day and the free bet must be used on a single and not multiples.

Cash Out

This option allows customers to close a bet before expiry. The objective is to guarantee a profit or minimise a loss depending on how an event is developing. Only certain types of markets are eligible and an icon indicates whether the option is available on an event. The Cash Out facility is available for football bets and in many other sports including tennis, cricket and both codes of rugby. Hold your nerve or cash out – the choice is all yours.

Sportingbet Sports Offer

The main horizontal sports menu highlights the key betting sports of which football is the most popular. The other featured sports are mainly the UK and Europe based but basketball also features prominently. A drop-down menu displays more sports including specials, politics and virtual sports.

The football option takes customers to a football dedicated page which shows matches that can be bet on in-play and then divided by country and league. Sportingbet offers odds for more than 50 outright markets and matches odds for the main leagues in Europe, as well as from as far afield as Australia, Mexico and Brasil. The Premier League in England has the most extensive coverage of over 100 markets on offer for fixtures taking place in stadiums the length and breadth of the country.

sportingbet sports

The horse racing product includes daily odds for all fixtures in Britain and Ireland and some international meetings. There is an extensive range of bets and accumulators, as well as ante post markets – most specifically for the Cheltenham Festival which is the meeting that attracts the most betting turnover throughout the year.

At the time of writing, there were no regular tennis tournaments taking place. The site offered ante post odds on the upcoming majors and player and ranking specific markets. During the regular season, tennis matches on the ATP and WTA tours are featured including a range of many markets.

Football Betting

Sportingbet offers odds on football fixtures in all five continents. The main leagues in Europe are covered such as the English Premier League, La Liga in Spain, the German Bundesliga and Serie A in Italy. South America is also well covered with odds for several leagues including the Primeira Liga in Brazil and the Primera Division in Mexico. The main league in Australia is the A League. This forms part of the Sportingbet football service with a full range of odds and markets.

Football is the most popular sport on the planet. Over half of all sports bets are made on football matches. Betting sites offer a range of ways to bet on the world’s favourite sport. The following are some of the most popular markets:

Match Singles

All you have to do predict the winner of a football match after ninety minutes. Or predict if the match will end in a draw. About 28% of football matches finish in a draw after ninety minutes. Be aware that extra-time is discounted when betting on football fixtures. All bets are settled after 90 minutes but in Cup competitions, customers can bet on the team to progress to the next round and this includes extra time and penalties if required.

soccer ball

Both Teams to Score

Like all other fans, bettors (usually!) prefer if something happens during the game rather than not at all. Unless something’s gone awfully wrong, the greatest event in a game of football is a goal being scored. Betting in this market is predicated on each team scoring at least one goal each.

The most popular score in a football match is one and the second most popular score is nil. Bookmakers generally offer almost even money for the two options but statistics can indicate matches that are potentially high scoring and those that the trends suggest will produce less than the average.

Season Accumulators

A good long-term punt, as an accumulator keeps the excitement up for an entire season. This typically means that you need to predict the winners of a reasonable number of leagues. In England football, this would mean the Premier League and Championship as well as Leagues One and Two. Customers who are aiming for a bigger payout could include the four main leagues in Scotland.

Match Accumulators

Combining a handful of results over a match day can tally up some serious odds if you’ve backed the right clubs at the right odds. Odds are multiplied together to work out the return based on the stake unit. Football accas are very popular especially involving a number of teams. The bet provides the opportunity to win a decent amount of money for a small outlay.

First Goalscorer

You can usually get decent odds on this type of bet but there are a lot of variables that can derail you. Previous scoring statistics are helpful here, but bookies place large margins in their odds. And remember to be careful to bet with your head, not your heart – your favourite player can’t score every time!

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Correct Score

Another wager with an awful lot of factors. You might be better advised putting your hopes on a lottery ticket! Substitutions, last-minute goals, injuries – all can alter a result in a moment. But pick that elusive correct right score at good odds and you could win big.

Horse Racing Betting

Horse racing has historically been the betting sport in the UK. Online bookies may now put more of their energy into football, but all still offer a chance to bet on the horses. These are some of the most popular horse racing bets:


We all know this one. Just scan down the list of runners and pick the winner! Easy, eh?

Each Way

Here you have to back a horse to win and also to be placed. A number of horses covered by your bet depends on the number of runners and the type of race.

Exotic Bets

Exotic bets are usually found in pool betting. This time the payout is based on the pot of a common pool. Each way bets rely on predicting the winners of the first 6 races on the card.

Ante Post

Ante post bets are those made on the winners of future races. Odds may look seductive, if your horse fails to run, the bet’s lost. Ante post bets are most popular before big meets like the Grand National, Cheltenham and the Classics.

Tennis Betting

In play tennis betting is now a big thing, with most matches available on some sports channel in the high numbers. These are some of the popular tennis markets:

Tournament Winner

Speaks for itself, really! Simply bet on the player you think will take the tournament. The odds will be set before the first ball is bounced and updated after each match.

tennis ball racket

Match Winner

A no-nonsense 2-way bet on who will win the match. Be aware that disqualifications or injuries may affect terms in the small print of the bet, but some bookies settle if a player makes the next round, regardless of the means by which he got there!

Set Winner

As you’ll no doubt be aware, tournament matches are divided into three or five sets. To win a set, a player has to win 6 games (with an advantage of 2 games) to take the set. If it reaches 6 games each, a tie-breaker is played to decide the winner.

Set Correct Score

Sets are won by whoever wins 6 games (and lead by 2 games) which means there are many possible results within a set. If a set remains tied at 6 games each, a tie-breaker is played in order to decide the set winner.

Sportingbet Website

The main menu of the website lists the products and services offered by this company. A secondary menu lists the main betting sports that are covered on the desktop site. The homepage also features quick links to the main betting events of the day.

The Football Highlights section on the full site displays the major upcoming soccer matches and an In Play menu shows the current live betting events and a calendar of live events for the next five days.

Betting on sport has seen a massive rise in recent years as an increased number of TV channels have furthered coverage of all varieties of sport. Online bookmakers now offer odds on an increasing number of worldwide sporting events.

Betting is always fun and exciting, but the more you understand about the wagers you make, the more chance you have of winning - which is always way more fun than losing! Here’s a quick round-up of some of the bets you can lay on your favoured sports

In Play

Live betting is one of the fastest growing betting options in the global market and Sportingbet offers many live streamed events for this purpose. Customers can view fixtures on the website or mobile device and react as the event develops. The Cash Out facility can be used when the odds move in the favour of the bettor to guarantee a profit regardless of the outcome. Conversely, if events go against the prediction Cash Out can be applied to limit losses.

Sportingbet offers in play betting on the following sports:

  • Football
  • Basketball
  • Darts
  • American Football
  • Handball
  • Ice Hockey
  • Volleyball

Several other minor sports are covered when an event justifies inclusion. Football is the most popular sport for in-play betting with many leagues and matches covered. For any one match odds are updated during fixtures in about 40 markets. Match scores are displayed with the proviso that Sportingbet is not responsible for the accuracy of the information. All bets are settled with reference to official scores and the reporting of timings and events from official sources.

Other Games

Sportingbet provides e-gaming products for the casino, live casino, games and poker. Games are displayed on the Casio & Games page with an easy-to-read title and an appropriate graphic. Games can also be searched using key words or can be selected from an A-Z list. The company offers game specific offers such as free spins on slots, and also displays a monthly calendar of promotions. A moving display shows the current most popular games and the associated promotions. Recent winners are also shown on each relevant homepage.

Game Description
Popular An easy-to-manage round-up of the most popular slots and table action from around the Sportingbet casino.
Jackpots A round-up of all the big-money jackpot action from around the site.
Slots Enjoy a wide variety of slots in the Sportingbet casino. Choose from titles such as movie tie-ins Scarface, Jurassic Park and Tomb Raider to fantasy games Tower Quest, Jason & the Golden Fleece and Titans of the sun. Or even rock out with the Guns’n’Roses slot!
Table Settle in for a stretch of comfortable table gaming. Here you’ll find French, European and American variations of Roulette as well as a choice of Blackjack options. Or try a few hands of backgammon, Pai Gow Poker or Texas Hold ‘em.
Video Poker A wide range of options include Jacks or Better, Deuces Wild, Jackpot Poker or All American.
Live Casino Live games include blackjack, roulette and poker.

Elite Members Club

Bonuses, plush hospitality offers, exclusive promotions and monthly big-money prize draws await the lucky few invited to join the betting elite of Sportingbet’s Elite Members Club. Membership is an invitation only affair, with valued customers invited behind the velvet rope for a wide range of great benefits.

Gold members receive a weekly deposit bonus as well as exclusive promotions on horse racing, bigger promotional football payouts, a chance at the regular prize draw jackpot and the opportunity to make same-day bank transfers of a minimum of £1000.

The super elite of the Platinum club enjoys all of these benefits plus the added luxury of personalised account management and access to VIP hospitality treatment at some of the biggest events on the sporting calendar.

At the time of writing, the chance of a swanky day in Hatton’s Grace Room during the Cheltenham Festival was on offer.

Sportingbet Mobile Betting

Customers can access Sportingbet odds and products from the desktop site or, if you happen to be on the go, via mobile devices.  The typical modern gambler places more spontaneous bets and loses more, in particular when betting on football as a match progresses. Trends are taking sports betting into a new mobile era and Sportingbet has developed a sports mobile app for you to download that allows users to play casino games on the move.

Sportingbet’s mobile version has the following features:

  • Touch ID login to enhance the user experience
  • Dedicated in-play section
  • Easy horizontal scrolling to favourite sports and leagues
  • Video streaming and data visualisations
  • Quick bet facility
  • Compatibility with IOS 7.0+ phones

The mobile betting features mirror the desktop service in providing the same login details and markets, a full range of bets, safe and secure deposits and withdrawals and updated prices. Mobile users can get started by browsing the relevant URL on a mobile device or downloading the app e.g. from the Itunes Store. Sportingbet’s mobile app is not available on Google Play because betting related content has been removed from that facility.

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The Sportingbet app caters well for racing bettors and offers detailed form and information. Markets can be drilled down to display stats for each runner in a race. There is also plenty of content for punters who like to bet on sports. The app also features entertainment and novelty markets and services that enhance the mobile experience.

Live Betting

Sportingbet offers in-play betting for over 300 markets covering a variety of sports. As ever, football is by far the most popular sport in the world and Sportingbet off live betting on the English Premier League, as well as Champions League games and Europa League fixtures.

Live betting is also offered on all the biggest matches in international football. Tennis isn’t far behind in the popularity stakes, with live betting perfect for all the quickfire action and unexpected reverses of the big ATP and WTA tour matches. You can find out exactly which events will be covered by clicking on the Sportingbet in play live betting calendar.


Everyone has their own ‘foolproof’ betting system, but just in case you ever need to brush up on your sporting knowledge of recent form, last week’s winners or past results, the Sportingbet Statistics page is on hand to help you out. League tables, tour standings, top goalscorers, team selections, as well as results and upcoming fixtures are all featured on Sportingbet’s up-to-the-minute statistics area. It’s also available in different languages.

Customer Support

Sportingbet has an extensive Help and Frequently Asked Questions online facility. Customers have access to common issues and how they can be resolved without contacting a customer service representative using the company phone number. The resource is well organised and divided into the following categories:

  • My Account
  • Registering with Sportingbet
  • Free Bets and Promotions
  • Payments
  • Sports Betting
  • Mobile Betting
  • Casino and Games
  • Responsible Gambling

For any matters not covered by these categories the company can be contacted using the following contact details:

Email: [email protected]

Postal Address: Address of Sportingbet head office is the same as shown in Basic Facts

Phone Number: UK: 0800 0280348.

A separately dedicated phone number is available for customers based in Canada, Finland, Sweden, Norway, Singapore and all other countries

Live Chat: Not offered as a means of addressing issues

Contact Form: Customers must specify the area in which their question relates

Sportingbet Promotional Code: MAXBONUS

Within the Help section, customers can search for assistance by specifying a word or phrase. However, an independent survey revealed response times to queries as longer than the industry average. The quality of the responses after contact was well below average and moderate for a company of Sportingbet’s standing in the e-gaming sector.

That deficiency is offset by a commitment to responsible gambling that includes links to organisations that address the problems associated with addictive betting behaviour. Sportingbet has received some negative press for refusing to pay bonuses but this is because they feel rules have been violated and not to avoid making free payments.

In dealing with the customer support team new customers who use a phone number or other methods of contact can report that they entered the Sportingbet promotional code 2017 when opening an account.


In line with all reputable sportsbooks, Sportingbet offers safe and secure methods of making deposits and withdrawals. Customers must trust that their money is safe and that when they win they can withdraw funds quickly and effectively. Sportingbet is trusted in this area and has a good reputation in the UK betting industry.

sportingbet payments

Customers should be aware that withdrawal time can take up to five working days. In order to make payments users must log in and access the ‘My Account’ section. The Sportingbet customer service team are on hand if there are delays. Withdrawal limits apply but representatives can make discretionary decisions about taking out more than the limits allow. Sportingbet does not charge fees for withdrawals. Users must click on ‘Make a Withdrawal’ in the ‘Deposit, Withdraw and Account History’ section.

Deposits appear in a customer’s account after different amounts of time depending on the method used. Credit card deposits are immediate and should be used for instant betting. Bank transfers take 3 to 5 working days depending on the bank. E-Wallets and money transfers allow safe and secure banking but can take up to a full day for access to betting funds which is not suited to spontaneous betting. Deposits below a certain amount are subject to a transaction fee which in the past had been absorbed but are now passed on to the customer.

Who is Sportingbet?

Before signing up for an account with Sportingbet promotional code MAXSPORT, take a moment to find out who the bookie is. The company has been on the market for the past 20 years so their background is quite rich. The British sportsbook is owned by GVC Holdings plc. Having another famous bookie William Hill as their parent bookmaker brings to the table 2,300 shops in the UK.

In a market that is becoming more consolidated, GVC Holdings have also agreed to purchase Paddy Power, Betfair, Ladbrokes, and Coral are also in merger negotiations which will create a small number of big players.

Sportingbet is competing with well-established brands in the UK. The company is licensed in five countries, have offices in Europe and Asia with more than 700 employees and account for £1.1 billion in sports bets each year. Football is the company’s most popular betting sport and live streaming offers customers over 20,000 live events each year from all over the globe. The company has over 2.5 million registered customers in 200 countries. The Sportingbet logo is one of the most recognisable in the industry.

Sportingbet has been given an average rating in some areas on bookmaker review sites. The review highlights banking methods and sports betting margins. Some contributors to forums have complained about winnings not being paid but this occurred when customers placed bets on open events after the results were known. However, overall the company has enjoyed positive reports on bookmaker review sites. The review sites include contact details for Sportingbet.

Basic Facts

  • Company Name: Sportingbet owned by GVC Holdings plc
  • Founded: 1998 and taken over in 2012
  • Postal Address: 4th Floor, 45 Moorfields, London EC2Y 9AE, United Kingdom
  • Model: Online sportsbook and e-gaming operator
  • Licenses: UK Gambling Commission
  • Languages: 22 languages including English
  • Currencies: 11 currencies including UK pound, Euro and US dollar
  • Restricted Countries: US players not accepted
  • Markets: Mainly UK and the rest of Europe
  • Services: Sport, in-play, casino, live casino, games and poker
  • Sportingbet Promo Code: MAXBONUS
  • Facebook page:

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Sportingbet Pros & Cons

All the major online bookmakers do better in some things than in others. Potential customers should take the time to review the good and bad when deciding to open an account.

The bookie’s strengths easily outweigh any weaknesses, which are minor, and do not significantly impact the betting experience negatively. The company has continued to grow but others have grown faster. Sportingbet does not indicate weaknesses in one certain area. They do focus on some sports and markets but this is a positive and most of their customers are happy with the service.

Pros Cons
Access to betting products in many languages. Non-payment of some bonuses.
Extensive range of betting opportunities. No Live Chat forum.
Live streaming of many events daily. Slow response times reported to queries.
Site is easy to navigate. Better odds in more speculative markets.
Close to real time updating of results. Range of sports surpassed by several other leading bookmakers.
Licensed in reputable jurisdictions. Focus more on UK and European sports than global sports.
Safe and secure financial transactions. Odds are competitive but not outstanding.
Welcome offer up to £50 free bet. Live betting has fallen behind that of the leading players.
Generally high quality customer service. Strict betting limits.
Listing on London Stock Exchange. Some lapses in reassuring customers of safe banking.

Final Thoughts

Sportingbet does exceptionally well across a full range of positive indicators. Few competitors can improve on the range of betting odds for a good number of sports and the volume of events and fixtures. Sportingbet is one of the best online sportsbooks for in-play betting with many matches and several sports covered and live streaming enhancing the experience. Despite some slight concerns customer service is strong when presented with a range of queries but some negative comments have been made about response times.

That being said, the company has received potentially damaging publicity about the non-payment of free bets. The issue has been presented to be derogatory but the company maintains they withheld funds because clear rules about eligibility were broken. Sportingbet was sufficiently well thought off and trusted to limit the damage from complaints reported from the customer’s point of view. The company defended its reputation in a clear and non-confrontational way and that approach has had long-term benefits.

Sportingbet is now one of the sector’s largest bookmakers with a significant presence in the UK and the rest of Europe. This trusted brand, with its now-familiar logo, was first quoted on a minor market but are now listed on the London Stock Exchange. In a relatively new industry, this operator has survived and grown from being founded in 1998. More growth is expected in a market that will be soon dominated by a few trusted brands including Sportingbet.

Interested in what Sportingbet offers? Then as mentioned the bookmaker offers a Sportingbet promotional code which is MAXBONUS. This promo code is a great start for punters looking start off with an extra boost when online betting.

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