FIFA may struggle to lure the giants of the commercial world into teaming up with them in time for the 2018 World Cup due to the impact of last year’s corruption scandal and its lingering after-effects.
The Daily Mail reported in July that world football’s governing body had managed to recruit Alfa Bank as one of the first regional sponsors for the 2018 World Cup, with 19 more worldwide sponsors in sight.
The World Cup is the belle of the ball in terms of sport marketing, a tournament watched across the globe, demonstrating the best there is to offer in the world’s biggest sport—FIFA reported the 2014 World Cup drew 3.2 billion viewers, and more than 1 billion watched the final.
According to the Daily Mail’s report, FIFA is at risk of missing out on as much as $500 million in sponsorship money unless it hits its partner targets.
FIFA has been in turmoil since a number of corruption scandals were revealed during Sepp Blatter’s tenure.
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