Customers new to Unibet based in the UK can take advantage of a welcome bonus to the value of £30 by specifying the Unibet bonus code of CPUK-20. New and existing account holders can enjoy the benefits of promotions associated with casino, bingo and poker games. Major soccer matches in the Premier League, Champions League and La Liga are the subject of cashback deals.
UK customers are awarded with the £30 welcome offer and must use the bonus code CPUK-20. On entering the site bettors are taken to the Home Page that displays a clear navigation bar to each element of the service, namely casino, live casino, games, poker and bingo. Links to the mobile release and promotions appear on the main menu.
Potential new customers are requested to go through the following steps to create a new account:
Move to a yellow box containing the word ‘Register’ and click.
Customers that have set up an account must enter their username and password to carry out banking procedures and bet. In the event of lost or forgotten passwords customers follow a procedure which involves referring to an email containing instructions on how to set a new password.
Unibet advertises in the Racing Post and commercial television in the UK. This is a crowded market which is moving towards consolidation. Unibet is competing with well established and trusted traditional bookmakers such as William Hill and Ladbrokes. These operators also have to manage betting offices so Unibet have an advantage in that they can focus on their online business. In order to attain market share Unibet must commit a significant budget to advertising and promotion.
One of the main areas of competition is free bets and bonuses for new and existing customers. Unibet offers the following sports specific promotions:
New Unibet customers who specify the Unibet bonus code CPUK-20 will get their stake refunded up to £20 if their first bet is a loser. Any bonus returns must be turned over three times the amount of the bonus before a withdrawal can be made. There is an odds restriction requiring qualifying bets at 1.4 or bigger and the bonus is only available for 30 days. Any bets that couple pre-match and live markets are not allowed.
This bonus can only be used for matches in the English Premier League, La Liga in Spain and the Champions League. The refund concession is only valid for losing bets in the correct score, double result and first and last scorer markets. If a goal is scored after the 90th minute in valid fixtures customers are entitled to a refund up to a maximum of £50. Goal times must be ratified by UEFA, the Premier League and Liga BBVA. Customers must opt-in to take part.
This offer is valid for matches in the Champions League and Europa League. A multiple for a stake of at least £10 must be placed on the 1X2 market covering four fixtures. The stake is returned if all but one selection wins but customers must opt-in to take part. The accumulator must pay at least 2/1 (3.00) for a bet to be valid.
New customers on the site receive a 50% risk free bonus on the first bet up to €15. Players who refer a friend on both sites receive £20 in betting funds for up to 5 friends. Customers must sign up for the offer and anybody introduced must meet wagering requirements before the cash is credited to the original player’s account.
Cash-In with Unibet provides the option of closing live bets before an event has finished and the bet expires. This facility is valid for most live events and its availability is indicated by a button which when clicked leads to be bets to calculated and cashed out to ensure a profit or minimise a loss. This option adds an element of trading to a traditional sportsbook’s range of services.
The following offers are available for non-sports products:
Unibet is competing with some well established brands in the UK that have developed online from traditional bookmaking operations with betting offices on the high street.
The European online betting industry is growing and Unibet is one of the key players, offering gaming opportunities on sports and in the areas of poker, bingo, casino and games. Unibet has a global reach, claiming to have over 10 million accounts worldwide. The company are licensed in a number of territories and are members of the European Betting & Gaming Association. Unibet are committed to responsible gambling and take on board their duties actively. They introduced a Player Safety Early Detection System (PS-EDS) which puts into practice the theories of protecting their customers from problems associated with gambling.
Unibet has a public listing on the Nordic Exchange (NASDAQ OMX) and have offices in different parts of the world but their customer base is mainly in Europe and they were founded in Sweden. Unibet’s commitment to safe and responsible gaming is reflected in their involvement with trade associations and innovating with PS-EDS. A dedicated security department looks to eradicate corruption by identifying unusual betting patterns and suspicious new accounts. These activities further Unibet’s role in providing a safe and secure gaming entertainment in keeping with developments in the industry.
Unibet does try to compete with its odds by offering above average prices for major sporting events. As with all online bookmakers football accounts for the majority of bets and turnover so Unibet is a good place to visit for those who like to take the best odds. However, odds for minor leagues and matches are generally lower than the industry standard but these are markets with limited interest.
Tennis is another strong area for odds and this sport is only second behind football for bets placed. Other parts of the world focus more on US sports but tennis is key in Europe apart from the United Kingdom where rugby and cricket are popular. In some cases Unibet are best price for major soccer and tennis matches, especially in the main European leagues and the Champions League. Generally, Unibet’s odds are middle of the road in terms of margins.
Unibet appears on Oddschecker which is an odds comparison site that mainly focuses on UK bookmakers. Their odds appear alongside 28 competitors with the best odds highlighted in bold text. Unibet are rarely best odds in any market and but are by no means the worst odds. That means they are one of several bookmakers who have a neutral position on Oddschecker. This site is basically an affiliate site with excellent content but Unibet won’t get many new customers through this route. The new account offer is one of the least attractive of the featured bookmakers.
Unibet offers odds on a wide variety of sports, leagues and fixtures. The right hand side vertical sports menu features over 40 sports. This list includes all the major betting sports and some of the more obscure, such as bandy, cyclo-cross, floorball, pesapallo and yachting. These sports are aimed at the Scandinavian market and generate little interest in the UK. Non-sports odds are available for music, entertainment and politics.
Football accounts for more than 80% of all betting markets and the most popular leagues are the Premier League in England and the Champions League. In total customers can bet on 13 leagues and competitions in England and the Premier League is the most bet on league in the world. There are more than 130 betting markets for fixtures in the English Premier League. They are organised in the following categories: most popular, full time, half time, Asian lines, goal scorer, scorecast, wincast and match events.
Tennis appears second in the list of sports available on the Unibet websites. Odds are offered for the ATP, WTA and Challenger tours, in singles and doubles events. Match odds are the most popular markets but betting on handicaps and over/under games is also important. Match odds are accompanied by head-to-head and player statistics. Ice hockey accounts for the second highest number of bets after football but only about 15% of the football total.
Unibet has an effective in-play platform. The mechanics are quite complex but the facility is easy to use. In 2016 most bets will be placed on live football markets so all the major bookmakers, including Unibet, have an extensive football live betting offer. Markets are suspended after a significant event such as a goal, red card or penalty.
Live stream enhances the betting experience and many events are shown as virtually live on the desktop and mobile version. A time delay of a few seconds is applied and information is presented with regards scores but its reliability cannot be ensured. It’s the customer’s responsibility to make sure information is correct before placing a bet.
Unibet offers a wide variety of sports for in-play betting. At the time of writing the in-play calendar featured live events for football, tennis, cricket, volleyball, basketball, ice hockey, table tennis, darts and snooker. This offer covers sports that are popular across Europe and those that are more suitable for the UK market. Cash out is available for many of these in-play events.
Unibet TV shows live events for these sports of which football and tennis are most popular. Mobile technology has made betting on the move easier and a typical wager is a spontaneous one on a mobile device during a live stream football match. Unibet is amongst the market leaders for in-play betting.
Green is the most prominent colour on the Unibet website, maybe to match the colour of grass on which many betting sports are played. The main horizontal menu includes the complete product range of sports, casino, live casino, games, bingo and poker. The site is easy to use and navigate and the journeys from one area to another are intuitive. Ongoing promotions are displayed on a rolling graphic on the Home Page and the Betslip appears on the right hand side.
In addition to menus text links that appear at the bottom of the Home Page can be used to navigate the site. These links are split in to the main products and options that provide information about the company and methods of making contact. The overall design of the site is appealing and enhances the betting experience rather than being a deterrant. The Unibet website is well designed and attractive.
Unibet have invested a great deal of time in their betting app including for Android devices and the result is a fine product that compares favourably with other mobile versions of sportsbooks. The mobile platform is very good with plenty of relevant content but easy to use and responsive. The Unibet betting app is an excellent product and covers all the major devices. It fits well in the market for mobile betting sites that are used when customers are watching live sport, mainly football. Competition from established brands in the UK make that a difficult market but the Unibet betting app is well thought of in other parts of Europe.
The betting app for the Android that compliments the desktop format allows Unibet customers to gamble on the mobile site without delay. All the services associated with the desktop version can be accessed through the Unibet URL. Each product has its own app, such as sport and the casino. Additional features can be downloaded for the iPhone, iPad, Android and Windows 8. The app is easy to navigate and promotes mobile specific bonuses and free bets. Funds in the desktop account can be used for mobile betting. Mobile issues are covered in a dedicated FAQ section.
Secure payments can be made using VISA and MasterCard credit and debit cards, several e-wallets and bank transfers. Money management is available within the following subjects: deposits, withdrawal, account balance, winning and setting a limit on deposits. There is a dedicated FAQ section for issues related to banking. Subjects covered in Help include deposits and withdrawals, checking a balance and loyalty points, setting a deposit limit and how it long it takes for winnings to reach the target bank account. Fees and time delays are in line with industry standards.
Unibet provide the following methods of delivering support to their customers:
In 2015 Unibet was recognised with awards for the facilities they offer for online sports betting so are attractive to affiliates. Partner websites are able to register for the programme and enjoy the advantages derived from a dedicated platform and support staff. Commissions are paid for conversions on the Unibet and Maria website. The latter is targeted at female customers so provides a niche opportunity.
Affiliates can enjoy the following benefits from being associated with Unibet:
Unibet can offer affiliates the benefits of a trusted brand.
Unibet does not have licensed premises but offers e-gaming services with the following main features:
Unibet is the biggest Swedish owned online sportsbook but also has a version of their website specifically designed for the UK market. The company has a trusted name and provides an excellent service. The customer base totals more than 10 million accounts who can wager on products in the categories of sport, casino, poker, games and bingo.
Account holders are based in more than 100 countries. As a reliable operator Unibet are subject to focus on the Nordic Stock Exchange. The sportsbook has won industry awards in a competitive environment. The company’s work in the field of responsible gambling is highly regarded.
Various methods of making contact with support staff offer quick response times which means issues are dealt with promptly and customers can continue betting. Users can ask questions in many specific areas using an email facility, telephone or Unibet Live Chat. Anything of a more minor or common nature can be addressed using an FAQ section. Emails can be read in more than 20 European languages. Payment and deposit transactions encompass all the major methods.
Best odds are not always guaranteed but betting margins are competitive. In-play betting is easy to use and the platform is effective. The site is pleasing to look at and live streaming, good odds and a wide range of markets are the highlights of a trustworthy and reliable betting service.
The Unibet bonus code is CPUK-20. The bonus code gives standard bonuses.