A joint venture between a major bookmaking operator in Australia and a media group will bring a new sportsbook to the UK and Irish online betting market. Betting giant Tabcorp and News Corp owned by Rupert Murdoch are to join forces to create a bookmaking business linked to The Sun newspaper.
At the moment we do not have an exclusive Sun Bets Promotion Code, however, you can still follow the link and see what other bonuses and offers are available as the site is now up and running. If you prefer to wait, then we will let you know as soon as we have a welcome bonus ready f0r you!
The betting company launched as Sun Bets just recently, and as of such there is still no Sun Bets Promo Code 2017 ready for you. However, they have are offering other promotions at the time of writing, so will be sure to let you know more once we have the full terms and conditions.
The company Sun Bets itself, has an initial agreement to be in operation for ten years but that could be increased if the operation performs well and for the benefit of both parties. The new concern is entering the British betting market at a time of sustained and consistent growth. So expect plenty of updates and promotions over the coming months. With a backing as big as the Sun, they are sure to take a chunk of market share from some of the other online betting companies.
Tabcorp Holdings is one of the world’s biggest public betting companies. They have 1.2 million regularly playing customers and run the two largest lotteries in Australia. Tabcorp provide on-course betting facilities at 255 racecourses in Australia. The digital group have 310,000 active sports betting customers and the app has been downloaded almost half a million times. Gaming machines and Keno are other successful interests for the company.
News Corp is a multinational media corporation that focuses on newspaper publication and the provision of financial data. The company also owns Fox, one the United States’ major television networks. News Corp is also a major shareholder in BSkyB, a company that owns the Sky satellite brand in the UK which runs the Sky Sports dedicated satellite sports channels. The TV group shows live English Premier football and some British teams’ internationals.
News UK is a subsidiary of News Corp that publishes The Sun, The Times and Sunday Times newspapers. This company will be promoting Sun Bets using internal and external media. Tabcorp will run the bookmaking operation and pass on a share of revenue to News UK. The UK online gaming market is worth A$7 billion while The Sun has a weekly readership of over 10 million and is heavily advertised and promoted on commercial television.
One of the key positives in the context of sports betting brought to the table by The Sun is the more than one million readers who play The Sun Dream Team FC fantasy football competition. Players in effect are betting on the performance of players and teams so there is a natural progression to general sports betting. Sun Bets aims to be a leading online bookmaker under a familiar brand. New users will have to specify SunBets Promotion Code 2017 or another Promo Code.
The Sun newspaper has a distinct tabloid style and this will be applied to the sportsbook. The new gaming company will bring together the familiar brands of The Sun and their fantasy football competition. The objective is to establish Sun Bets as a major player in the growing online betting business. The emphasis will be on engagement and entertainment in the style of The Sun newspaper.
The UK betting market is one of the most mature in the world and is leading the way in creating a more consolidated industry. Major mergers involving key players are creating a market dominated by a few companies that have the expertise and budget to market the product and business well. The most successful online brands have developed from the traditional bookmaking industry or new companies that are based online and have become successful dot.com operations. Companies like bet365 and Betfair do not run shops so can focus on providing an excellent online gaming product.
Stakes and profits are increasing as customers are becoming more comfortable betting on mobile devices. In 2016 for the first time most sports bets placed in the UK will be done using mobile devices and not desktops. Apps and website versions are heavily promoted and advertised with focus on free bets and promotions. Sports betting is growing and games wagering is increasing and again mobile gaming is more acceptable and easy to do. Sun Bets is entering the market during positive performance for bets placed and profitability.
The Sun Bets sportsbook will feature the main sports markets and betting sports including the following:
Sun Bets will feed into the interest in soccer by engaging with their fantasy football players. It is safe to assume that football will be a major part of the sports betting product. The sportsbook should be launched in time for Euro 2016. Every match in the tournament will be shown live on BBC or ITV and three British nations are involved as well as the Republic of Ireland.
The European soccer championships have been expanded to involve 24 teams rather than 16. This expansion has given Wales and Northern Ireland the chance to qualify so media output will increase around those two nations. Betting companies like Sun Bets will be looking to the tournament to create turnover from bettors who are new to gaming or have lapsed accounts.
The Sun newspaper covers the English Premier League extensively and the natural progression will be to encourage betting in the league through the Sun Bets website. The sportsbook will be advertised extensively in the sports pages of The Sun newspaper. Promo Code promotions related to specific fixtures could also be advertised on television. England’s matches in Euro 2016 will attract the biggest audiences so free bets could be aimed at these matches and outright betting for the tournament.
Cricket betting is hugely popular in Asia but there is also a lucrative British market for cricket sports markets. Sky Sports have the rights to show domestic and international cricket during the British summer. Some promotions are expected that tie in live coverage of cricket and odds for the sport offered by Sun Bets. The sport can be overshadowed when the England football team are playing in a tournament but there is plenty of media space available through online publications and 24 hour sports channels.
During the cricket season over the spring and summer of 2016 when Sun Bets should be launched the following tournaments and series will be shown live on Sky Sports:
Sky Sports also shown several international Test and ODI series from other parts of the world. The Sun reports England cricket matches extensively so Sun Bets will provide an extensive range of cricket markets. Matches give ample opportunity for advertising and discussion of the betting markets during breaks in play, especially if there is a wet English summer and plenty of weather interruptions.
In 2016 Sky Sports will be showing all four major championships live for the first time. Traditionally the British Open has been shown live on the BBC but Sky have acquired the rights. The channel cover golf extremely well and no doubt will aim resources at the biggest tournament of the year. Betting on golf is popular in the UK and Sun Bets will cover all the events on the major tours and some of the more obscure. Tournaments are shown in their entirety on Sky from Thursday to Sunday. Betting in running is feasible for four days, from the opening tee shot to the final putt.
The biggest event in international team golf is the Ryder Cup. The competition brings together the best golfers from Europe and the United States who compete in match play format over three days. Every shot is shown live in Sky Sports so full betting coverage is expected with Sun Bets. There could be special free bets and promotions related to the Ryder Cup. Players to qualify for the event could provide betting interest ahead of the competition. Betting in running after each day of competition will be popular with the golf betting public.
The 2016 Olympic Games are taking place in Rio from Friday, August 5 to Sunday, August 21. Betting on a wide range of minority sports has never quite caught the imagination of the betting public. The Olympics by media law have to shown on the BBC, the non-commercial national broadcaster. Betting will not be promoted which could limit the amount of betting to the most high profile events, particularly in track athletics. There will be newspaper coverage that will focus on British athletes.
The London Olympics in 2012 did not create a betting boon so the Games in Rio with less friendly scheduling are unlikely to create a massive increase in new betting accounts. The Games coincide with the start of the football season and the height of the cricket season and both sports have extensive Sky exposure. Sun Bets promotions are more likely to involve football and cricket rather than the Olympics. Many events will not be shown at peak times due to the time difference between Brazil and Britain.
The biggest share of total online bets placed by customers in the UK is for in-play football markets. As many as 50 live matches are shown each week and each one is previewed in the Racing Post. Sun Bets will have an in-play option as this type of betting continues to grow and football is the most popular live betting sport. The end of the domestic season sees major finals and the play-offs and betting interest in these matches will be huge. Sun Bets will be launched towards the end of the football season which provides the best opportunities for live football betting sports markets.
The European football championships features 63 live matches in just over one month. Mobile live betting will be helped by customer friendly kick-off times in France which is in Central European Time and one hour ahead of GMT in Great Britain and Ireland. Euro 2016 will be extensively covered in The Sun and the newspaper may offer a fantasy game for the tournament. There are obvious tie-ins across News UK media, even though the matches will be shown on terrestrial television and not dedicated sports channels like Sky Sports.
In line with most major sportsbooks Sun Bets will probably have a cash out facility whereby customers can close bets before expiry to guarantee a profit or minimise a loss. Bettors have the option to cash out all the bet or part of it or let the bet ride. Returns are calculated based on the stake, the odds when the bet was placed and the current odds. Sun Bets will allow customers to take advantage of the market moving in their favour or limit the damage of the market going the other way when an event does not pan out as anticipated before the match ends.
The Sun Bets website has not been launched yet so details of customer support are unknown. When bettors have a query when their money is involved like prompt and accurate information. Response times are important because customers may become anxious they will not be paid in the event of a dispute or unambiguous rules. Sun Bets will probably have Live Chat with decent response times. Customers will be available to contact the company by phone, email and postal address. Some issues will be resolved with reference to a Q and A section allied to a Help facility. New customers have the option of specifying a Promo Code.
Mobile technology allows spectators to bet direct from the stadium. In the UK betting on mobile devices is slowly replacing cash betting at race meetings. The traditional betting ring is in decline due to the growth of mobile app betting. Betting stands for cash betting are positioned outdoors and many race goers prefer to watch races from refreshment areas inside. Mobile app betting with Sun Bets will allow convenient betting at British race meetings. There will competition from other traditional bookmakers and Betfair who offer lower margins but put commission on winning bets.
Customers will be able to place bets on all the matches in Euro 2016 using the Sun Bets app. The tournament features six groups of four teams who play on a round robin basis. The top two teams in each group and the four best third placed teams progress to the knockout stages. England should qualify for the last 16 at which point matches become more critical. The general public will get behind the team and the growing interest will be reflected in the level of mobile betting. If England reach the final of Euro 2016 it will be their biggest international since the World Cup semi-final against Germany at Italia 90.
Promotions and free bets with reference to SunBets Promotion Code 2017 are used to attract new customers and maintain the loyalty of existing ones. Bookmakers offer great value in the form of free bets related to specific sporting events. Tabloid newspapers like The Sun liaise with bookmakers to promote special deals that are usually associated with televised sporting events. Betting on the major soccer fixtures features free deposit and no deposit bonuses using the Sun Bets Promotional Code. Matches shown live are ideal for free in-play bets which are heavily promoted in newspapers like The Sun and on commercial television. Major operators are in a stronger position to pay for advertising in the specialist sports betting press.
Sun Bets has the established audience of The Sun and fantasy football game for targeting of free bets that are valid for new accounts. Offers can be cross-promoted through different major media outlets on TV, online and in print. A coordinated advertising campaign featuring new account offers using Sun Bets Promo Code can help Sun Bets get new customers, deposits and betting turnover. Concessions for first scorer, correct score and win and score are popular with existing customers and Sun Bets will be looking to enter this market using the unique style and engagement of The Sun. Branding on the Sun Bets website will have a familiar look and feel.
Sun Bets will be an attractive partner for affiliates who can take advantage of the established and trusted Sun brand. Affiliates will not require much effort and investment to get conversions to Sun Bets. Topical creatives and links with familiar branding will help generate traffic to the main website for the affiliates. The Sun is well known in Britain and will be good for affiliates. Deals should be on a CPA, revenue share of hybrid basis. Commission rates are not known but a graduated structure is expected rewarding commissions based on the number of conversions. Promotions which requite the Sun Bets Promotion Code 2017 will help affiliates.
One of the key elements of a high ranking website is unique and topical content. Traffic is generated by high quality articles that are well written and researched. Some affiliates provide ready made content so it will be interesting to see if Sun Bets work with their affiliate partners to produce engaging content. As a news organisation they will have high standards and create interesting copy that promotes debate and engagement which augurs well for traffic and conversions. Affiliations are partnerships and Sun bets can offer their partners good content and promotional material.