Ladbrokes Promo Code

For consistently outstanding odds, easy banking methods, and electronic international betting, Ladbrokes is the best bookmaker you can find. Enter Ladbrokes promo code MAXSPORT to get £50 bonus. Join with Ladbrokes Promotion Code MAXSPORT.



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Ladbrokes Promo Code

Ladbrokes is one of the world’s most popular betting sites. The site is listed on the London Stock Exchange and is known for offering more than 2400 land betting shops as well as online betting services. The free bet that is offered is just one reason to get started betting at Ladbrokes. With many markets offered, great betting options and superb payouts, this site will surely meet the needs of any punter. The free bet code is MAXSPORT.

Bonus of £50 without depositing with Ladbrokes promo code MAXSPORT

Signing up to Ladbrokes has been made simple and rewarding at the same time. New customers can register by entering Ladbrokes promo code MAXSPORT. The moment they sign up, they become eligible to avail the sign up bonus of £50 without depositing any funds. Even if you lose your first bet, £50 will be deposited into your account since it is a sign up offer. So, avail Ladbrokes bonus now! However, it is not a no deposit bonus. To benefit from the Ladbrokes promo offer bettors will have to bet at least £5 at odds of ½ or more. After the receipt of the free bonus money, the cash can be used to bet on any sports market supported at Ladbrokes within 7 days of the redemption of the code.

Ladbrokes Sports Markets

Punters eager to see various Australian sports at one platform must join Ladbrokes right away. If you evaluate the number of markets it has been covering you’ll experience more than 24 markets in Super Rugby fixture, above 47 NRL fixtures, and up to 141 AFL fixtures. You will also come across famous American codes, large football markets similar to conventional bookmakers, along with various leagues playing worldwide by using Ladbrokes bonus code MAXSPORT. Moreover, Tennis fans can also enjoy games by betting persistently on every other match while you will be able to witness a great selection of sports like, surfing, motor racing, golf, cycling, snooker and boxing. It is considered to be a standalone bookmaker catering to the needs of obsessive punters around the globe.

The sports betting selection that is featured at Ladbrokes is simply amazing and there are hundreds of betting options that are presented. This site is one of the most popular racebooks online and covers all major International Horse Racing options. It also offers amazing odds on greyhound racing, Football, Golf, Tennis, North American sports, Snooker, Boxing, Darts, GAA, Water Polo, Handball and much more. Those that have a registered account at the site can place real money bets that range anywhere from £1 to £500,000, so Ladbrokes will easily meet the need of any gambler that is looking to bet and win real money payouts.

Horse Racing

Ladbrokes is also the home to some amazing horse racing options. The markets include harness and thoroughbreds as well as greyhound racing. On most race days, punters can select from bets of win, Place, Each Way, Exacta, Trifectas, Quinella, First Four and Quadralla. The ease of use of the site is appealing to horse race bettors and there are some great features, such as when a racecourse is selected, all upcoming races at that particular venue will be displayed.

Ladbrokes-horse racing

The racing section at the site is one of the largest areas at Ladbrokes and here, punters can find all the latest markets and unique betting features. There is access to horse racing, greyhound racing and harness racing and bets can be placed on any upcoming race that is listed on the home page. At times, Ladbrokes offers special promotions for certain races and if any are available, a small icon will be placed next to the listed race to indicate the offering of a bonus or promotion. The fixed odds of horse racing are one of the best in the market and this is one of the main attractions for punters. There are also great odds that are offered for other sports markets and in the sports section, punters can see all upcoming events and can make use of a quick bet slot that will allow multiple bets to be placed with a simple process.


Many bettors are fans of football and with the Premier League available, there are many options to make some money. There is no better place than Ladbrokes to enjoy betting on Premier League and European football leagues. With a wide array of markets, Ladbrokes will cater to the needs of any football bettor online.

When Ladbrokes redesigned the site, a live in-play betting console was also enhanced. This offers the ability to track all live odds and market featured and they are all displayed on the right hand side of the console. There is a solid selection of live in-play markets available to anyone who has an active Ladbrokes account.

Sports Betting

The selection of sports betting at Ladbrokes is huge and there a great market for Australian sports as well as those from around the world. As with many of the leading bookmakers, football is heavily covered and there are multiple leagues from around the globe. With a large selection of other sports such as golf, snooker, surfing, basketball, cycling and motor racing, the betting options are virtually endless.

Seeing as there is a strong coverage of football at Ladbrokes, punters can expect to enjoy about 40 different markets available that include Goal Crazy and Goal Quatro. There re also manager team specials that allow punters to bet on who the next manager or major teams will be.

Since the focus at Ladbrokes is on football and horse racing, most of the strong odds are offered with these types of bets. To compliment betting, there is live streaming of sports offered, allowing punters to watch the action as it unfolds. Almost all major sporting events are covered at Ladbrokes and the most popular bet types can be placed.

Since the redesign of the Ladbrokes site, the live in-play betting feature was improved. With it, one can track all of the latest live odds and all of the market features are clearly displayed. There are a solid number of live markets that are available, creating a great betting experience for sports enthusiasts.

Other Markets

While the sports markets are what will attract a number of punters, it should be known that Ladbrokes is home not only to sports betting but also to other markets that can offer exciting betting options. At this site, punters can benefit from bets that can be played on NFL games, including the Super Bowl. There are also bets that can be played on a variety of esports as well as X Factor games and results. Not only does Ladbrokes offer sporting bets, but there are also markets to cover entertainment, politics, music and more. Bettors at this site can even place wagers on US presidential elections! With so many markets available at one single site, Ladbrokes continues to be the complete betting site for thousands of users.

Ladbrokes also offers online poker, powered by Microgaming. There is also an online casino offering great game titles along with arcade style games and lotteries. The site will also allow users to conduct novelty bets, which can include politics, Miss World, chart topping singles and much more. Each category will have a different payout level. For example, for football, the maximum payout is £250,000, where other sports the max is £100,000 and special bets have a maximum payout of £25,000.

Account Management

Getting started at this online betting site is quite simple and will consist of filling out a registration form to create a new account and sign in to start your betting experience. Here, one will enter persona details that will include a full name, date of birth, full address, email address and phone number. Bettors will then create a username and a password. After login they will access the account on all future site visits.

After initial creation of the account, the cashier page will become accessible and this is where one will select how they wish to fund and manage their account at Ladbrokes. There are many different banking methods that can be selected, each offering a secure way to add funds and remove winnings. After all account details are entered and a deposit has been made, bettors can benefit from the Ladbrokes Promo Code and can start playing bets on great sporting events from all over the world. The money in the new account can also be used on wagers at the Ladbrokes Casino, where top rated casino games can be played for real money.

At any time, bettors will have the ability to close their account or delete the account. When this is done, it is permanently deleted and can no longer be used for any betting purposes. The Ladbrokes support team can assist should there be any issues that arise when creating a new account or managing one that is already in existence.

Ladbrokes Banking

All deposit and withdrawal methods at Ladbrokes are free of charge. In order to deposit your money, you can use major credit and debit cards, Skrill, PayPal, Neteller, Ukash, Bankers Draft, and many other popular modes of transferring money. Ladbrokes has introduced a multi wallet system that enables you to deposit money between wallets. You must keep in mind that the minimum deposit amount is £50 to £5 depending on your currency code.

When using a credit card at Ladbrokes, there is no fee charged for the transaction. Unlike other sites that do charge a fee, this is great news to many punters who wish to use a major credit card to manage their account. Using a credit card will allow for instant deposits to be made to the account and some of the major credit cards supported can also be used to conduct safe and secure withdrawals. It can take anywhere between 1 and 5 business days for a withdrawal to be completed when using a credit or debit card.

With many punters opting to use an ewallet like Neteller or Skrill, Ladbrokes offers great selections that will offer secure banking options. Bettors can use ClickandBuy and PayPal as well. All deposits that are made using these ewallet methods will be conducted instantly and the funds wall immediately is able to be used to place bets at the site. When withdrawing with these methods, it can take up top 6 hours for the process to be completed. Both deposits and withdrawals are free when using an ewallet, so these are great options for any real money bettor at Ladbrokes.

When it comes to withdrawals, a transaction can be processed at any time free of charge. There is a maximum withdrawal amount of £2000 per day when using an electronic service or a credit card. Larger amounts can be withdrawn after contacting Ladbrokes for approval. No matter what method is used for managing the account, bettors can select their currency. There are 11 different currencies that are accepted, including USD, AUD, CAD, EUR, NZD, DKK, NOK, PLN, JPY, GBP and CHF. Unfortunately, Ladbrokes will not accept any real money bets or accounts from those located in the US or Canada. The site offers a full list of restricted countries, so always check before trying to register an account.

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Ladbrokes Casino and Games

Aside from the amazing options when it comes to sports betting, those that have an account can also benefit from playing casino games at Ladbrokes Casino. Here, gamblers will access leading game titles from top providers like Net Entertainment, Barcrest, Ash Gaming, IGT and Playtech. With an offering of more than 450 games, there is something that will suit the needs of every visitor.

The site is home to some of the most amazing slot games, including top rated video slots like the Marvel Comic slots, which feature bonus rounds, multiple paylines and random progressive jackpots. There are also traditional three reel games that can be played. With hundreds of slot selections, players will find themed games that offer endless action. Some of the more popular slots that feature progressive jackpots are Monty Python’s Spamalot, Gold Rally, Beach life and Gladiator. All of these games can offer payouts that are worth millions.

Seeing as not every player will want to spend their time and money on the slot selections, Ladbrokes is also home to some amazing card and table games that have been designed to replicate what would be enjoyed at a land casino. With all the casino classics like roulette, craps and blackjack and many variations of poker, players will find games that have various betting options, side bets, progressives and verified payouts. There are also multiple versions of video poker that are features so players can enjoy a relaxing, yet rewarding experience.

To enhance the gambling session at Ladbrokes, there is an impressive offering of love dealer games. These games are all played in real time and are simulcast from a land casino or a casino studio. Using real dealers, players can see every aspect of the game unfold and can have the ability to interact with everyone at the table. The selection of live dealer games include blackjack, baccarat and roulette. The live dealer games can be played using any operating system and do not require any software download.

Once players complete the registration form, they can access any of the supported games and many can be played for free without having to download any software. For those that want access to all 450+ game titles, a casino download will have to be performed where the software is installed, offering complete access to everything Ladbrokes has to offer.


Ladbrokes may be one of the most well known sports betting sites, but it is also a well established online casino. At this casino site, players will benefit from a huge selection of games from some of the best providers in the industry. Here, one will enjoy titles from Barcrest, IGT, Ash Gaming, Net Entertainment, Playtech and OpenBet. Owned and operated by Ladbrokes PLC, this site is fully licensed and regulated, ensuring that all local gambling laws are adhered to and that the site offers ongoing protection to all registered members.

When players access the casino section of Ladbrokes, they will be pleased with access to over 450 individual game titles. Since there are always new games being added, there is never a shortage of casino action. Here, players can enjoy classic casino games like slots and table games and they will also benefit from a live casino, where top rated table and card games are played in real time. Aside from the standard assortment of casino games, players with registered accounts can also benefit from bingo games, lotto selections and 49s, which are the popular lottery games in the United Kingdom. Each and every selection at Ladbrokes can be played for real money, so there are tons of ways to generate payouts and enjoy realistic gambling right from the comforts of home.

Live Streaming and Odds

Ladbrokes provides access to different ways of placing bets. You can bet through shops, mobile phones, and online from the website. For the ease of customers it has been offering 3 odds formats that are American US style, UK, and Decimal European style. Along with all the major soccer leagues, they also offer odds on lower leagues which punters find interesting. When it comes to live streaming, get registered to Ladbrokes using Ladbrokes promo code MAXSPORT and you can live stream Greyhounds, Race­clubs, At the Races, Racing UK, and Virtuals excluding soccer.

In order to benefit from the live streaming services, punters will have to be logged into their account and have a positive account balance or have placed a bet within the past 24 hours. Most of the live streaming offers revolve around football, but punters will also find live rugby, tennis and basketball. Horse racing is one of the more profitable live streaming options provided at Ladbrokes and with as many as 50 races being shown each day, there is endless action and betting options.

Sign in using Ladbrokes promo code MAXSPORT

Ladbrokes sign up bonus of £50 without depositing any funds. Therefore, MAXSPORT can also be used as a deposit promo code.

Mobile Betting

Punters willing to register to Ladbrokes can do so through their mobile phones as they only need to mention Ladbrokes promotional code MAXSPORT to place their first bet. Its mobile service is an entirely integrated channel that allows punters to check Ladbrokes features and their account details while they’re on the go. Mobile application includes free horse racing and football SMS alerts for bettors.

Ladbrokes shine on with strong features like live betting option, great financials, high limits, massive betting offers, great odds, £50 Ladbrokes bonus, money back special and many other offers. So create your account at Ladbrokes now!

Betting on a mobile with Ladbrokes is simple and the Ladbrokes Sportsbook App can be found in the App Store or by accessing Ladbrokes through the web browser on the device. Users can also text MOBILE to 86131 to get connected to the mobile platform, where all types of sport bets can be placed at any time. Ladbrokes supports all Android devices as well as iOS devices.


The Grid App

At Ladbrokes, there is a great app called the Grid and this is offered to anyone using an iOS or Android device. The Grid is an app that will let punters check all bets that have been placed. It offers the same look as the Sports Betting app and everything can be done with the exception of actually placing the bets. With this app, punters can check their tickets to see if they have won, can review betting slips and can even see results for various events around the globe.

To use the Grid App, punters will visit Ladbrokes on their mobile device and will click on the Grid icon, which is located to the left of the screen. They will them download the banner and will be on their way to enjoying this unique App. Those that are using an iOS device can use the App Store to download The Grid and access the Grid Card, a loyalty card. This reward and loyalty card combines the thrills of online betting with shopping and once the free card is received, one will be eligible or great benefits from Ladbrokes.

There are two major benefits to the Grid Card. First, there are all the great benefits that come along with being a Ladbrokes member. Second, Ladbrokes has teamed up with some great brands offering a wide range of shopping benefits including 50% off cinema tickets, 2 for 1 pizza at Papa John’s, 2 for 1 tickets at UK race courses and much more. In addition, Grid Card holders will benefit from free bets, machine bonuses and money back deals. These will all be sent through email or text.


Accumulator Rules and Acca Insurance

Seeing as many punters love to place accumulator bets, sites like Ladbrokes are pleased to offer acca insurance. There are some cases where a single team will let a punter down when they are not expecting a poor outcome. This is why Ladbrokes offers acca insurance. This is a perfect way to maintain control over betting and provides the chance to get something in return even if the acca fails. Acca insurance at Ladbrokes is called Money Back 5 Team Acca. To claim this insurance, just place a 5 fold or better accumulator and if a single team lets the punter down, Ladbrokes will refund the amount of the stake. The accumulator can be placed on any football match and the refunded stakes are worth up to £25.

Accumulator bets are very popular with experienced punters and Ladbrokes has specific accumulator rules that must be followed. If punters do not follow the rules, they will not benefit from the acca insurance and the bet will be lost instead of refunded.


My Acca Betting Feature

Ladbrokes have taken football accumulators to a new level with a feature that allows customers to change their bet during matches. In a development with input from Playtech and Openbet the UK bookmaker has introduced a service called Edit My Acca whereby football bettors can change the teams in their multiples. Customers have been able to monitor how such bets are performing and cash out when aware of potential returns. They can now remove unsettled legs containing matches that have not finished from soccer accas. This feature allows customers to take out a selection from a football multiple if the match is not panning out as expected.

Football accas are the most popular type of sports multiple bet and Ladbrokes already provide insurance against a losing bet and tracking of results and expected returns. Edit My Acca gives football bettors more control but at the cost of reduced odds which will benefit the bookmaker over time. The feature will be popular during Euro 2106 when there will be three matches on some days and scope for doubles, trebles and accas and use of this sports betting innovation.

My acca betting feature

Placing Bets at Ladbrokes

To begin enjoying great odds and superb payouts, log into a registered account at Ladbrokes. One will then select eh Sports tab at the top of the page and them select the type of sport they are interested in betting on. Each type of sport will then reveal the bet types that are supported and bettors will make that selection next.  Once the bets are selected, the bet slip will be accessible and here, one will select the amount they wish to bet on the particular sport or event that has been selected.

Once stakes have been entered, the bet slip will be reviewed and any changes can be made before submitting the bets. The process does include a few steps, but after placing a few bets, one will easily be able to get their options on the bet slip and place any amount of wagers desired.

Additional New Account Holder Bonuses

In addition to the amazing free no deposit bonus, Ladbrokes also welcomes new punters with a special offer for Canadian residents. With this, there is a $120 CAD bet that is offered for free after an account is created and a single bet of $10 is placed at Ladbrokes. There is also a 100% match bonus offered for those that wish to play the casino games that are offered at the site, presenting the chance to collect as much as £500 in free money.

Ladbrokes Promotions

After one creates a new account and takes advantage of their new bonus, there are many more promotions that can be redeemed. Just make sure to claim your bonus in time to receive it, this is usually seven days after you have signed up. However, many people find that they can use this up quickly. If you find that you use yours up in a very short amount of time and are desperate for new promotions to take advantage of, then make sure to check out the promotions page which offers you many different new bonuses every day and week. On the promotions page, one can learn of other offers that can award free money and even provide for free bets to be placed. At this page, punters can find out about daily and weekly special bets as well as cash back offers and other bet bundles that can provide many benefits.

Examples of these sorts of promotions include promotions such as  Kane Wincast Boost. All you need to do here is to follow a game, for instance the Tottenham v West Brom match. Ladbrokes improve their odds almost every day to entice you even more. For example; Harry Kane to score and Tottenham to win was 4/5 but changes to 11/10! If this appeals to you, then make sure to make an account with Ladbrokes today.

Something which is great about this site is that they offer you both daily and weekly special bets, which is unlike many different bookmakers around. Because Ladbrokes are a large company, they can afford to give you many great chances to bet on some impressive odds. You will also find here that there are even cash back offers and other bet bundles that can provide you with many great benefits to help you enjoy the site even more.

Offers you guaranteed odds

Ladbrokes promotions also offer you guaranteed odds, which you are likely to find are some of the best odds around. In their adverts with ambassador Frankie Dettori, the three-time champion flat jockey, Ladbrokes highlights this great horse racing offer. They claim to have the best odds guaranteed (BOG+) on all UK and Irish horse races – but make sure to check out the promotional page when you sign up to make sure this is still the case. 

For this, all you need to do is to take the price for a win or each way single bet (including early prices and board prices) and if the SP returns greater than the price you’ve taken, we’ll not just pay you at the SP but Ladbrokes will boost the price further. They will also be able to offer you great odds to Greyhounds too, so keep this in mind if this is your preferred sport and check out the promotions page every day to be sure you are getting the best odds. 

best odds

Cash out options

Something which many punters are happy with is the cash out options which allows you to take a return on your bet before the match finishes. For this, you will find that it is actually available on bets which have been placed on a variety sports. This even includes football, cricket and snooker, along with many other sports – so make sure to keep an eye out for your favourites. Something which you should also make sure to do is to read up on the terms and conditions on many of these events as this way you will be sure to find that there is something which works well for you and your betting needs.

As Ladbrokes are a very competent and reliable company, you will find that they are able to offer you many different price boosts which vary every day and are updated depending on what is the preferred sport. Many punters are drawn in by this and you should definitely make sure to use these options as they can seriously improve your betting experience.

Customer Service

To ensure that all members of the site have a safe and positive experience, Ladbrokes offers 24 hour customer support services. The support team  is highly trained and can address any issues regarding sports betting or casino gambling at the site. To connect with a support representative, there are multiple options. One can choose to call the site, send an email or make use of the live chat option, which will instantly connect the user with the next available customer support representative.

Ladbrokes also offers a full FAQ section. Here, many of the common questions are addressed, so this is a great place for any new bettors to start if they have any inquiries. The FAQ page can easily be accessed by clicking on Contact Us on the top right of the home page and then selecting the FAQ menu.

All employees of Ladbrokes are trained to keep member information confidential at all times and the site makes use f the most secure software to process all transactions. With round the clock support and a superb team of representatives, punters will always have the support they need to continue on with a rewarding and enjoyable experience at Ladbrokes.

  • Phone number: UK: 0800 032 1133 (24/7 helpline)
  • Contact number outside of the UK: +350 200 43003
  • Post: Ladbrokes Customer Support, Imperial House, Imperial Drive, Rayners Lane, Harrow, Middlesex, HA2 7JW, United Kingdom


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Where is a Ladbrokes Betting Shop?

While betting can be done online, some punters will rather visit a land based betting shop. Luckily, there are over 2,000 shops across the United Kingdom, each offering punters the ability to place wagers and collect returns. To locate the closest shop, simply use the Locator to find the shop closest to you. When used, a map of the chosen area will be displayed and all of the local Ladbrokes betting shops will appear. Each shop will be listed with a specific distance from the current physical location.


As mentioned, not everyone will have complete access to the betting services or casino games at Ladbrokes. It will largely depend on the location of the player or punter. This online betting site is not able to accept real money bets from anyone residing in the United States or in Canada. However, residents of most other countries will be free to access the site and enjoy all of the betting and wagering options that are supported.

Those that are located in Ireland as well as Belgium will have complete access to all areas of the site. These players, like those from the UK, will have access to one of the greatest betting sites online. Ladbrokes offers banking methods that will cater to the needs of Irish players as well as punters from Belgium. Any other player should check twice to see if they will be accepted at the site. There is a complete list of restricted countries and territories supplied at the main Ladbrokes site.

Ladbrokes Fan Club

Ladbrokes is comprised of hundreds of employees who are dedicated to bringing players and punters the best possible experience. The Fan Club was launched in 2011 and this is a resource for all employees, allowing them to show recognition. Thorough the fan club, colleagues can be congratulated and thanked and employees can discuss and concerns or ideas that may make Ladbrokes an even better site.

History of Ladbrokes

Ladbrokes is one of the most popular betting sites for those residing in Australia and the site launched in 2013. It quickly gained the attention of bettors from all over the world and became one of the largest bookmakers in the online betting industry. Ladbrokes is the most popular bookmakers in the United Kingdom and offers a plethora of betting options to cater to new and experienced punters online. This site has enjoyed great success and offers some of the best betting odds to punters.

Licensed and regulated by the Licensing Authority of Gibraltar and the UK Government, Ladbrokes adheres to all local gambling laws and meets industry guidelines. The rules that are set forth in the licensing agreement state that Ladbrokes much ensure that those suffering gambling problems can be directed to the proper sites for assistance ensure that each and every patron is treated in the same fair manner and to ensure that no underage gambling is being performed at the site.

General FAQs

What is the maximum amount that can be bet?

The max amount that can be placed will appear in the bet slip. When the selection appears, the maximum stake is calculated based on the max win or the specific type of bet. For further informations make sure you read the Ladbrokes terms and conditions. 

Can bets be placed on a mobile device?

With the great mobile platform supported, users can easily place secure bets through their mobile devices. Ladbrokes mobile platform supports the use of tablets and smart phones that are using iOS operating systems as well as Android and Windows phones.

Are transactions and details secure?

Ladbrokes takes great care in protecting personal and financial information. All transactions are processed using secure SSL encryption software and there is a privacy policy in place to protect registered users. No personal information will be used for any other reason than to manage the account.

Are separate accounts required for sports betting and casino?

Since all of the betting services are overseen by the same company, members only need one single account. Once this is funded, the money can be used to place sports bets or to play the real money games that are offered at the online casino as well as the live dealer casino. We have a special Ladbrokes sign up offer for Casino. Start playing with your Ladbrokes Casino promo code MAXPROMO. 

Can I find Ladrokes on social media?

Yes, Ladbrokes are on Twitter and YouTube. You can also find several groups on facebook regarding Ladbrokes.

How can I start a career at Ladbrokes?

We recommend you to look up everything about your Ladbrokes job opportunities, careers and vacancies at

Are Ladbrokes and Gala Coral set for merger in 2016?

The Guardian is writing that two of the biggest and well known brands in British bookmaking look like joining forces due to a merger being discussed between Ladbrokes and Gala Coral. However, the £2bn plus deal has led to disagreement amongst shareholders.

The vast majority of voters eligible to have their say have given their consent but one high profile Ladbrokes shareholder disagrees. Dermot Desmond, the Irish entrepreneur, feels the deal is not right for Ladbrokes. He pointed out that the company’s shares had fallen since the proposals were announced.

However, associates at Ladbrokes counter that claim by saying the process of acquiring regulatory approval is worrying investors and putting downward press on the value of shares.  The Competition and Markets Authority may investigate but their findings are not expected to be announced before the middle of the year.

The merger was originally discussed because it would help both companies’ develop an effective strategy. Ladbrokes presented the arguments to shareholders that the merger would provide the resources for faster online growth.

Other benefits of combining with Coral were described as the creation of the largest estate of betting offices in the UK, significant cost savings and the development of technology to help the business.      

Desmond holds just 3% of Ladbrokes shares but works with the company as a commercial partner. He believes the deal is weighted in favour of Gala Coral and suggests dissatisfaction with senior management at Ladbrokes has caused shareholders to be resigned to the merger.

Desmond has asked for an independent review of the potential benefits to Ladbrokes of merging with Gala Coral. The combined body will be worth about £2.3bn and create the UK’s biggest bookmaker on the high street. However, Desmond believes Ladbrokes status as an independent company is under threat.

Is Ladbrokes on the London Stock Exchange?

Ladbrokes are quoted on the London Stock Exchange and the long term reaction from the market seems to endorse Desmond’s view that the deal with Coral is not good news for the company. However, the shares have performed well over the last six months.

ladbrokes-plc (1)

In the last five years total profit before tax has dropped by almost 40% and profits from fixed odds betting terminals are subsidising the rest of the business. While the Ladbrokes share price over that period has suffered the share price of three main competitors, William Hill, Betfair and Paddy Power, has improved by different degrees.

The UK bookmaking industry is becoming increasingly consolidated. The vast majority of Ladbrokes shareholders support the deal with Gala Coral which suggests it will happen towards the end of 2016.

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